Over 60 Cruelty-free Beauty Brands ALL Made In India!

A kiosk by Aroma Magic outside their spa in Hauz Khas Village, New Delhi, which promotes cruelty-free, paraben-free cosmetics

By Merril Diniz

IN May 2014, in a landmark ruling, our Ministry of Health & Family banned the use of animals in the testing of cosmetic products on Indian soil. However, post the ban, some of the of companies that  conduct these horrific tests – both international and national – are actively challenging the ban as well as another proposed ban on the import of animal-tested cosmetics.

Read more on animal testing | View companies that do animal testing

So, I began conducting my own research to understand whether these tests are really necessary, and to try and seek out cruelty-free alternatives. It turns out that these tests are quite unnecessary, because there exist thousands of natural ingredients already known to man, which are safe and have been in effect for thousands of years, through practices like Ayurveda, Aromatherapy and the use of herbal formulations.